Make Human — Founder Tool

What does your business need to produce?

Most founders price from the market up. This works the other way. Start with the life you want, work backwards to the revenue your business needs to generate to fund it.

Enter numbers as:

Step 1

What do you need to take out personally?

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Base living expensesMortgage or rent, bills, food, family costs

Savings and investmentsISA, general savings

Pension contributions

The big goalRenovation, property, major purchase

Effective tax rateOn your total draw — salary, dividends, or a mix

Target owner draw (gross of tax)

£0

Step 2

What does it cost to keep the lights on?

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Premises and softwareOffice, licences, insurance

Core teamPermanent staff costs, regardless of projects

Marketing and opsFixed monthly spend

Other fixed costs

Baseline overhead

£0

Step 3

Delivery costs and buffer

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What percentage of each project goes on freelancers and direct costs?e.g. if a £10,000 project costs £4,000 to deliver, enter 40%

What percentage do you want to keep in the business?Covers unexpected costs and gives you a cushion. 15–20% is a sensible starting point.

Your numbers

Owner draw (gross)

£0

Baseline overhead

£0

Required gross profit

£0

Revenue target
£0

Step 4

How do you get there? Build your package mix.

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Package	Price	Revenue
Gold Full service, concept to delivery	£	£0
Silver Concept and technical drawings	£	£0
Bronze Monthly retainer	£ per month	£0
Other One-off or ad hoc	£	£0
Projected annual revenue		£0

Enter quantities above to see how close you are to your target.